The safe, easy, and comfortable way to ensure your new baby is ergonomically positioned in a natural M-shaped seating position from the start. Easy-to-use design makes loading your baby a cinch! For a Cozy Transition into the World. Easier for parents: Secure the insert into the carrier first, load baby, and youre on your way! Keep insert conveniently attached to carrier after use. Cooler for baby. All the neck and head support baby needs without the extra bulk. Fan shaped design ensures airflow, keeping baby cool and content. 100% cotton and machine washable.